DocsProduct workflows
EarShots Workspace API
Scoped listening, claims, AI Search and campaign reads, signed change notifications, and an OpenAPI reference for developers and agents.
API reference / Preview
EARSHOTS / LIBRARY
Resources
Research, writing, and practical guides on developer conversations, agent decisions, and AI search.
26 resources
WhitepaperDeveloper marketing
Developer marketing in the age of AI
In 2026 developer communities started banning AI generated content. Product discovery moved into docs, repos, and AI answer engines. Learn what changed, what developers are actually saying, and how to get in front of developers this season.
Whitepaper / PDF
GuideDeveloper listening
What developer social listening is
The signals it covers, how it differs from broad social monitoring, and what a technical GTM team does with the output.
Guide
GlossaryDeveloper listening
The developer GTM glossary
Terms across listening, GTM metrics, workflow, marketing jargon, and developer speak, each with a plain definition and a note on how teams use it.
Reference
DocsProduct workflows
EarShots documentation
How sources, triage, grounded drafts, launch reactions, the MCP server, and the CLI work, written for the people who run them.
Product docs
AI SearchAI Search
Answer engine optimization and developer social listening
Connect answer engine optimization with developer social listening. Compare citation research, review crawler access and measure product visibility accurately.
12 min read
AI SearchAI Search
How people use ChatGPT in 2026: implications for product discovery and AEO/GEO
OpenAI Signals shows a rising share of product-information research. See what the findings mean for AEO/GEO content, product fit and accurate AI answers.
10 min read
AI SearchAI Search
How to choose prompts for an AI search strategy
Choose AI search prompts around customer decisions, map questions to supporting pages, and measure retrieval, citations and recommendations separately.
34 min read
AI SearchAI Search
Sources cited in AI answers about developer tools
Compare AI search citation studies without confusing total citation share with top-source share. Build a source audit for your developer-tool category.
9 min read
AI SearchAI Search
Why does AI recommend your competitor? A citation gap audit for SaaS teams
Diagnose why competitors appear in AI answers. Audit eligibility, product facts, cited sources and repeat results with a practical SaaS citation-gap worksheet.
14 min read
AI SearchAI Search
Where should SaaS teams invest in third-party AI citations?
Choose third-party AI citation opportunities from real buyer questions. Use a practical evidence brief for comparisons, reviews and developer communities.
14 min read
AI SearchAI Search
AI search attribution in GA4: connect referrals to outcomes
Build a GA4 report for AI Assistant sessions, landing pages and registrations. Includes setup steps, collection checks and a worked attribution report.
15 min read