Glossary
Product and industry glossary
112 terms, defined in plain language, with a note on how teams actually use each one. Search it, filter it by topic, or jump to a letter.
112 of 112 terms
- Accessibility Industry context
- Designing a product so people with different abilities and assistive technologies can use it.
Applied in 1 industry
How it is used +How it is used -
Review a specific need, platform and interaction against current feature information.
- Account-based marketing Marketing and GTM jargon
- Concentrating marketing on a named list of accounts instead of a broad audience.
How it is used +How it is used -
Listening tells you which accounts are already talking, and about what.
- Activation rate KPIs and metrics
- Share of new users who reach the first moment the product proves its value.
How it is used +How it is used -
The blockers people post about during setup are the shortest path to a better activation definition.
- Agent Signal This product
- An EarShots view of observable activity involving software agents, with source evidence for review.
Applied in 1 industry
How it is used +How it is used -
Inspect attribution, task context and the available outcome. Agent activity does not by itself establish task success or representative adoption.
- Answer engine optimization AEO and GEO
- Answer engine optimization (AEO) is work to make information useful, accessible and accurate for search answers. Mentions and citations can be measured, but are not guaranteed.
Applied in 1 industry
How it is used +How it is used -
Prompt Universe tracks the prompts buyers ask and shows whether your product appears in each answer.
- API key Developer speak
- A secret string that authenticates calls to an API.
How it is used +How it is used -
Never ask for one in a public thread, and never include one in a draft reply.
- Approval This product
- The human decision that a draft is accurate, on message, and safe to send.
How it is used +How it is used -
Review happens in the full-screen review view, where the draft, the citations, and the reasoning sit together.
- Assignment Workflows and process
- Attaching a person to an item so it shows up in their list rather than a shared pile.
How it is used +How it is used -
Assignment plus handoff covers most of what a ticketing system does for a listening queue.
- Attribution KPIs and metrics
- The model that assigns credit for a conversion across touchpoints.
Applied in 1 industry
How it is used +How it is used -
Most attribution models cannot see a GitHub discussion. That is a gap in the model, not a gap in the influence.
- Bottom-up adoption The market
- Adoption that starts with individual developers and grows upward into a paid team account.
How it is used +How it is used -
It makes public conversation a leading indicator of a deal, not a lagging one.
- Breaking change Developer speak
- A release that requires users to change their code.
How it is used +How it is used -
Announced poorly, it is the fastest way to lose trust. Listening shows you the fallout within hours.
- Buying signal The market
- A public statement that may indicate evaluation or purchase intent, such as a specific request for an alternative. The context still needs review.
Applied in 12 industries
- Developer tools and APIs
- Open source companies
- Cloud and DevOps platforms
- Developer marketing and DevRel agencies
- Fintech and payments APIs
- Ecommerce and storefront platforms
- Game engines and realtime infrastructure
- B2B software platforms
- Communications APIs
- Customer support platforms
- Marketing and growth automation
- Video game studios and publishers
How it is used +How it is used -
In Insights these land in the sales lane with the post attached, not in a lead list.
- Category creation The market
- Marketing that defines a new problem framing so you are the default answer inside it.
How it is used +How it is used -
It needs evidence, and listening supplies it: the exact questions people ask before they have a name for the problem.
- Changelog Developer speak
- The dated record of what changed in each release.
How it is used +How it is used -
A good changelog answers the question before the thread gets written.
- Citation This product
- A link from a claim in the draft to the document, file, or post that supports it.
Applied in 2 industries
How it is used +How it is used -
A draft without a citation is a guess. Reviewers check citations before approving.
- Cited source AEO and GEO
- A page an AI answer links to or draws from when it names a product.
How it is used +How it is used -
Ears Cite contacts the authors of cited sources and asks them to include your product where it fits.
- Closed-loop reporting Workflows and process
- Tracking an item from first mention through the outcome it produced.
How it is used +How it is used -
It is the difference between a team that reads conversation and a team that learns from it.
- Community-led growth Marketing and GTM jargon
- Growth driven by people who use the product helping each other.
How it is used +How it is used -
Your loudest supporters are visible in the queue before they appear in a CRM.
- Competitor Signal This product
- Tracking what users say about named competitors: sentiment, buying stage, praise, and complaints.
How it is used +How it is used -
Every paid plan includes it. Starter tracks 3 rivals, Growth 5, Enterprise 15.
- Content market fit Marketing and GTM jargon
- The state where a topic reliably earns attention and drives action for your brand.
How it is used +How it is used -
Tested by results, not by views: does it produce threads, signups, or replies worth having?
- Context Buzz This product
- A read on how developers actually use your product inside real repositories, and where they get blocked.
Applied in 14 industries
- Developer tools and APIs
- AI and language-model infrastructure
- Open source companies
- Data and analytics platforms
- Platform engineering
- Frontend and design systems
- Edge, IoT and hardware
- Blockchain infrastructure
- Game engines and realtime infrastructure
- Databases and storage
- Observability
- Testing and quality assurance
- Mobile and edge platforms
- Agents and AI coding tools
How it is used +How it is used -
It works from GitHub signals only, so the evidence is a repo you can open and check.
- Continuous integration Industry context
- Automatically building and checking code changes as developers combine their work, commonly shortened to CI.
Applied in 1 industry
How it is used +How it is used -
A test that fails only in CI needs the runner, environment and failure details.
- Cost per lead KPIs and metrics
- Spend divided by leads produced in a channel or campaign.
How it is used +How it is used -
Only compare it within a channel. A thread reply and a paid ad rarely produce the same lead.
- Cross-play Industry context
- Players on different supported platforms being able to play together.
Applied in 1 industry
How it is used +How it is used -
Check the exact game, platform combination and release documentation before answering.
- Customer acquisition cost KPIs and metrics
- Total sales and marketing spend divided by new customers.
How it is used +How it is used -
Listening work is cheap per lead, which is why teams use it to bend blended CAC.
- Customer experience Industry context
- How people experience their interactions with a company or product, commonly shortened to CX.
Applied in 1 industry
How it is used +How it is used -
A support-tool discussion may describe an administrator workflow or an end-customer problem.
- Dark funnel The market
- The parts of a purchase journey that never show up as a tracked touchpoint: threads, word of mouth, private repos.
How it is used +How it is used -
Public developer conversation is the visible part of that funnel, which is why teams mine it.
- Data pipeline Industry context
- A sequence of steps that moves and prepares data between systems.
Applied in 1 industry
How it is used +How it is used -
Keep the source, destination and failing step attached to an integration report.
- Deflection rate KPIs and metrics
- Share of questions answered without creating a support ticket.
How it is used +How it is used -
A good public reply deflects the same question from everyone who reads it later.
- Deliverability Industry context
- Whether a message reaches its intended destination, including constraints imposed by receiving systems.
Applied in 1 industry
How it is used +How it is used -
A public complaint cannot establish delivery performance without service evidence.
- Dependency Developer speak
- A package your project relies on, installed from a registry.
How it is used +How it is used -
Being a dependency is why a broken upgrade becomes a public event.
- Developer experience The market
- How good it feels to use your product: install, docs, errors, SDK quality, time to first success.
How it is used +How it is used -
Complaints about DX surface in public long before they reach a support ticket.
- Developer relations The market
- The function that builds trust and adoption with developers through content, community, and support in public.
Applied in 1 industry
How it is used +How it is used -
DevRel teams are the daily users of a listening queue: they answer, teach, and escalate.
- Discussion Developer speak
- A threaded conversation on a repository, used for questions rather than defects.
How it is used +How it is used -
Discussions are where the design questions live, and where docs gaps get exposed.
- Docs site Developer speak
- The published documentation for a product, usually generated from a repository.
How it is used +How it is used -
Ground Truth reads your own docs so a draft says what you actually published.
- Draft This product
- A proposed reply or comment that has not been sent. It is a proposal, never an action.
How it is used +How it is used -
Nothing leaves the workspace unless a person approves it. There is no auto-post.
- Edge computing Industry context
- Running application work closer to users or devices rather than only in a central data center.
Applied in 1 industry
How it is used +How it is used -
Read runtime, region and network constraints before comparing performance claims.
- Escalation Workflows and process
- Moving an item to someone with more authority or depth when the first responder cannot close it.
How it is used +How it is used -
A clear escalation path is why a reply lane can include junior staff.
- Firmware Industry context
- Software that runs on a hardware device and controls its behavior.
Applied in 1 industry
How it is used +How it is used -
A report needs the device revision and firmware version to be reproducible.
- Freshness window This product
- The span of published dates EarShots will pull, currently 180 days.
How it is used +How it is used -
Older material stays out of the queue, and the original published date is preserved rather than the crawl date.
- Friction This product
- A reported obstacle to using a product, such as a failed setup step or a missing capability.
Applied in 12 industries
How it is used +How it is used -
Review the source and reproduction details before deciding whether the obstacle is a defect, a documentation gap or a mismatch with the use case.
- Funnel Marketing and GTM jargon
- The staged model of awareness to purchase.
How it is used +How it is used -
Useful as a frame, misleading as a description of how developers actually decide.
- Generative engine optimization AEO and GEO
- GEO is the same goal framed around generative search: making your pages easy for a model to retrieve, trust and quote.
How it is used +How it is used -
Teams use it to plan docs, comparison pages and third-party coverage that models cite.
- Go-to-market motion Marketing and GTM jargon
- The repeatable route from unknown to paying customer: self-serve, sales-led, partner-led, or a mix.
How it is used +How it is used -
Each motion needs a different question from the queue: blockers, budget signals, or integration requests.
- Ground Truth This product
- A review of product claims against connected documentation and source evidence.
Applied in 2 industries
How it is used +How it is used -
Review the claim, its scope and supporting references. Missing evidence remains unverified; a finding is not proof of a product defect.
- Hacker News Developer speak
- A link-based community where technical products get discussed and judged.
How it is used +How it is used -
High variance, high stakes: a thread can define a month of perception.
- Handoff This product
- Passing a mention or draft to another person with the context already attached.
How it is used +How it is used -
Used when support owns a bug report or sales owns a buying signal, so nobody re-reads the thread from scratch.
- Headless commerce Industry context
- A commerce system whose storefront is built separately from its underlying product and checkout services.
Applied in 1 industry
How it is used +How it is used -
Evaluate the flexibility alongside the integration and operating work required.
- Human in the loop Workflows and process
- A design where a person makes the decision that carries risk, and automation only prepares it.
How it is used +How it is used -
Non-negotiable here: the model drafts, a person sends.
- Ideal customer profile Marketing and GTM jargon
- A written description of the customer who gets the most value fastest.
How it is used +How it is used -
Conversation sharpens it: who asks the questions that turn into activation.
- Inference Industry context
- Running an AI model on an input to produce an output.
Applied in 1 industry
How it is used +How it is used -
Compare the actual workload, model and operating constraints before interpreting a performance claim.
- Influenced revenue KPIs and metrics
- Closed revenue traced back to an activity, such as a reply that answered a blocker.
How it is used +How it is used -
Keep the trace. A number with no trace is a claim.
- Insights This product
- An earlier name for the Mentions queue, where posts are reviewed as questions, friction, buying signals, praise or muted.
How it is used +How it is used -
It is the first screen after signing in, and the place most of the team works from.
- Instrumentation Industry context
- Code and configuration that record what an application is doing through logs, metrics or traces.
Applied in 1 industry
How it is used +How it is used -
Inspect the setup before attributing missing telemetry to the monitoring product.
- Intent data The market
- Third-party signals that a company is researching a category, often from web traffic or firmographic panels.
How it is used +How it is used -
Conversation intent is different: it names the person, the problem, and the words they used.
- Internal developer platform Industry context
- Shared tools and workflows that help engineering teams build, deploy and operate software.
Applied in 1 industry
How it is used +How it is used -
Check whether application teams use the workflow, beyond installing a portal.
- Issue Developer speak
- A tracked problem or request on a repository.
How it is used +How it is used -
An issue is a bug report and a public test of how you handle one.
- Launch Marketing and GTM jargon
- A coordinated public release of something new, timed for attention.
How it is used +How it is used -
The first 48 hours of conversation after a launch is the fastest feedback you will ever buy.
- Lifetime value KPIs and metrics
- Estimated gross profit a customer generates over the whole relationship.
How it is used +How it is used -
Pair it with CAC. A cheap lead that never activates is expensive.
- Marketing qualified lead KPIs and metrics
- A contact that meets the bar for sales to work, usually a role, company size, and expressed need.
How it is used +How it is used -
A public post is not automatically an MQL. It becomes one when a person decides the fit is real.
- Median response time KPIs and metrics
- The middle value of response times, so half the replies were faster and half slower.
How it is used +How it is used -
Use medians for queues. Averages hide the long tail of weekends.
- Mention This product
- A single post, issue, thread, or article that talks about your product, a competitor, or the problem you solve.
How it is used +How it is used -
Everything in Insights is a mention. It carries a source, an author, a published date, and a link back to the original.
- Messaging house Marketing and GTM jargon
- One document holding the master narrative, pillars, and proof points.
How it is used +How it is used -
Quote the posts that each pillar claims to answer, or the house is fiction.
- Migration Developer speak
- Moving from one tool, provider, or version to another.
Applied in 1 industry
How it is used +How it is used -
Migration questions are buying signals with a deadline attached.
- Net revenue retention KPIs and metrics
- Revenue from existing customers this period divided by the same customers last period.
How it is used +How it is used -
Above 100 percent means expansion outweighed churn. Public complaints are an early warning for the down part.
- Netcode Industry context
- The software that coordinates a multiplayer game across a network.
Applied in 1 industry
How it is used +How it is used -
A report needs engine versions, network conditions and the observed behavior.
- Nurture Marketing and GTM jargon
- Ongoing contact that moves someone toward a decision without asking for the deal today.
How it is used +How it is used -
A helpful public reply is nurture that costs nothing and lasts for years.
- Objection Marketing and GTM jargon
- A stated reason not to buy: price, trust, migration, timing, or an internal constraint.
How it is used +How it is used -
Public objections are the cheapest research available, and they repeat in the same words.
- Owner Workflows and process
- The single person accountable for the next step on a mention.
How it is used +How it is used -
Assign it explicitly. Unowned items are the ones that quietly rot.
- Pipeline influence KPIs and metrics
- Revenue opportunities that a team touched but did not exclusively create.
How it is used +How it is used -
The honest way to credit listening work: name the deal, name the touch, state the contribution.
- Playbook Workflows and process
- The agreed approach for a repeatable situation, including tone and what not to promise.
How it is used +How it is used -
Playbooks are what make a drafted reply sound like your team rather than a model.
- Positioning Marketing and GTM jargon
- The choice of problem, audience, and alternative that makes your product the obvious answer.
How it is used +How it is used -
Listen for the alternative people name when they describe why they left something. That is your real competitor.
- Product-led growth The market
- A motion where the product itself drives acquisition and expansion, with self-serve signup.
How it is used +How it is used -
Listening feeds this motion directly: the blockers people describe are the next onboarding fix.
- Product-market fit This product
- Evidence that a defined group of customers repeatedly gets enough value from a product to keep using or paying for it.
Applied in 25 industries
- Developer tools and APIs
- AI and language-model infrastructure
- Open source companies
- Cloud and DevOps platforms
- Security and DevSecOps
- Data and analytics platforms
- Platform engineering
- Frontend and design systems
- Edge, IoT and hardware
- Blockchain infrastructure
- Developer marketing and DevRel agencies
- Fintech and payments APIs
- Ecommerce and storefront platforms
- Game engines and realtime infrastructure
- B2B software platforms
- Identity and authentication
- Communications APIs
- Customer support platforms
- Marketing and growth automation
- Databases and storage
- Observability
- Testing and quality assurance
- Mobile and edge platforms
- Agents and AI coding tools
- Video game studios and publishers
How it is used +How it is used -
Use public questions, recommendations and implementation reports to form hypotheses. Validate them with retention, repeat usage, customer research and commercial evidence appropriate to the product.
- Proof of concept Developer speak
- A quick build to test whether something works before committing to it.
How it is used +How it is used -
A developer stuck mid-POC is the highest-value person in your queue.
- Pull request Developer speak
- A proposed change to a repository, opened for review.
Applied in 1 industry
How it is used +How it is used -
A contributor's pull request is the highest-intent signal a project can get.
- Query fan-out AEO and GEO
- When an AI engine splits one prompt into several related searches and combines the results into a single answer.
How it is used +How it is used -
Fan-out queries show which sub-questions your content has to answer to be included.
- Queue Workflows and process
- The ordered list of work waiting to be handled.
How it is used +How it is used -
A queue needs an owner and a rank. Without both it becomes a backlog.
- A network of topic communities where developers compare tools before they buy.
How it is used +How it is used -
Subreddit threads carry the before-you-buy doubt your docs never see.
- Relevance filter This product
- The scoring pass that drops noise: generic mentions, duplicate posts, low-signal language, and off-topic threads.
How it is used +How it is used -
It is what keeps a queue readable when the underlying search returns hundreds of results.
- Remote procedure call Industry context
- A request to run an operation on another system over a network, often shortened to RPC.
Applied in 1 industry
How it is used +How it is used -
Provider comparisons need the network, operation and request requirements.
- Repository Developer speak
- A project's files and history hosted on a platform such as GitHub.
How it is used +How it is used -
Context Buzz reads repos to see how your SDK is actually imported and configured.
- Review cycle Workflows and process
- The recurring pass where drafts are checked, approved, and released.
How it is used +How it is used -
Short cycles beat thorough ones that never finish. Most teams run it daily.
- RFC Developer speak
- A Request for Comments: a written proposal open for public critique before work starts.
How it is used +How it is used -
Watch which RFCs attract strangers with strong opinions. That is unmet demand.
- Runbook Workflows and process
- Written steps for a recurring situation, such as a security question or a pricing complaint.
How it is used +How it is used -
Turn your best replies into runbooks so the answer stops depending on one person.
- Sales cycle length KPIs and metrics
- Time from first qualified contact to close.
How it is used +How it is used -
Good listening shortens it by removing the objection that was quietly blocking the deal.
- Sales qualified lead KPIs and metrics
- A lead sales accepts as worth a conversation, after a fit check.
How it is used +How it is used -
Conversation-sourced leads often skip MQL status entirely, which is why teams track them separately.
- SDK Developer speak
- A software development kit: the library and helpers that let developers use your product.
Applied in 1 industry
How it is used +How it is used -
SDK complaints cluster tightly: types, retries, timeouts, and version support.
- Self-hosted Developer speak
- Running software on your own infrastructure rather than a vendor's service.
Applied in 1 industry
How it is used +How it is used -
Self-host demand is a compliance and procurement signal, not a feature request.
- Sentiment score KPIs and metrics
- A summary of the tone of the captured source sample. It describes that sample and may differ from the views of your wider customer base.
Applied in 1 industry
How it is used +How it is used -
Competitor Signal scores sentiment from the user's point of view, and shows the posts behind the number.
- Service level agreement Workflows and process
- A committed response time for a class of request.
How it is used +How it is used -
Teams set one for bugs and buying signals, and let everything else run on a longer clock.
- Shadow adoption The market
- People using your product inside a company before procurement or an owner has agreed to it.
How it is used +How it is used -
It shows up as unprompted questions and setup threads from a single domain or team.
- Signal and noise The market
- Signal is conversation that changes a decision. Noise is volume that does not.
How it is used +How it is used -
Ranking is the whole product. A queue of everything is a queue of nothing.
- Single sign-on Industry context
- A way to access several applications through one identity provider, commonly shortened to SSO.
Applied in 1 industry
How it is used +How it is used -
Keep the identity provider and tenant configuration with a login integration report.
- Software as a service Industry context
- Software operated by a provider and accessed as a service, commonly shortened to SaaS.
Applied in 1 industry
How it is used +How it is used -
Review the user workflow, administrative needs and integration requirements separately.
- Source healing This product
- Automatic repair when a connector stops returning results, such as a changed page layout or a blocked request.
How it is used +How it is used -
Failures are counted and retried, and the source list shows what is degraded rather than silently empty.
- Star and fork Developer speak
- A bookmark and a copy of a repository. Both indicate interest, not usage.
How it is used +How it is used -
Treat them as reach. A dependency in a real repo is closer to proof.
- Stats This product
- The measurement surface: volume, sorting outcomes, sources, recurring themes, and team response.
How it is used +How it is used -
Your performance and Competitor insights use the same boxes, so the two are easy to read side by side.
- Thought leadership Marketing and GTM jargon
- Content that earns attention by taking a position, not by describing features.
How it is used +How it is used -
It starts from real arguments people are already having in public.
- Time to first response KPIs and metrics
- How long between a mention appearing and your team replying.
How it is used +How it is used -
Reported as a median in Stats, because a single viral thread can wreck the average.
- Trace This product
- The record of how a result was produced: which sources were read, which model ran, and what it returned.
How it is used +How it is used -
Traces are how you audit a bad answer instead of guessing where it went wrong.
- Triage This product
- Deciding which lane a mention belongs in and what the next step is.
How it is used +How it is used -
Jev ranks and labels incoming mentions first. A person confirms or overrides the call.
- Triage cadence Workflows and process
- A fixed rhythm for clearing new items, such as twice a day.
How it is used +How it is used -
Fixed windows beat constant checking, and they make response time reportable.
- Version drift Developer speak
- The gap between the version someone runs and the current release.
How it is used +How it is used -
It explains why a documented fix does not work for a specific poster.
- Vulnerability Industry context
- A weakness that could let someone compromise a system or its data.
Applied in 1 industry
How it is used +How it is used -
A public allegation requires investigation; it is not confirmation of a vulnerability.
- Webhook Industry context
- An event notification that one service sends to an address configured in another service.
Applied in 1 industry
How it is used +How it is used -
Review the event, delivery and retry rules against the integration documentation.
- Win rate KPIs and metrics
- Share of qualified opportunities that close.
How it is used +How it is used -
Compare cohorts by where the deal started, so a listening-sourced deal is not judged against inbound form fills.
- Workload Industry context
- The tasks and operating demands a system must handle, including data size, request patterns and response needs.
Applied in 1 industry
How it is used +How it is used -
Compare tools against a defined workload before interpreting a benchmark.
- Workspace This product
- The account boundary for one team: sources, competitors, members, drafts, and history.
Applied in 1 industry
How it is used +How it is used -
Workspaces can be renamed. Nothing crosses the boundary between two of them.
Explore the terms in a working context
Choose an industry example to see which sources, questions and product surfaces apply to your team.

How it is used +How it is used -
Most listening tools stop at a dashboard. EarShots is built to end at a draft a person approves.