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Glossary

Product and industry glossary

112 terms, defined in plain language, with a note on how teams actually use each one. Search it, filter it by topic, or jump to a letter.

112 of 112 terms

Accessibility
Industry context
Designing a product so people with different abilities and assistive technologies can use it.
Applied in 1 industry
How it is used +

Review a specific need, platform and interaction against current feature information.

Account-based marketing
Marketing and GTM jargon
Concentrating marketing on a named list of accounts instead of a broad audience.
How it is used +

Listening tells you which accounts are already talking, and about what.

Activation rate
KPIs and metrics
Share of new users who reach the first moment the product proves its value.
How it is used +

The blockers people post about during setup are the shortest path to a better activation definition.

Agent Signal
This product
An EarShots view of observable activity involving software agents, with source evidence for review.
Applied in 1 industry
How it is used +

Inspect attribution, task context and the available outcome. Agent activity does not by itself establish task success or representative adoption.

Answer engine optimization
AEO and GEO
Answer engine optimization (AEO) is work to make information useful, accessible and accurate for search answers. Mentions and citations can be measured, but are not guaranteed.
Applied in 1 industry
How it is used +

Prompt Universe tracks the prompts buyers ask and shows whether your product appears in each answer.

API key
Developer speak
A secret string that authenticates calls to an API.
How it is used +

Never ask for one in a public thread, and never include one in a draft reply.

Approval
This product
The human decision that a draft is accurate, on message, and safe to send.
How it is used +

Review happens in the full-screen review view, where the draft, the citations, and the reasoning sit together.

Assignment
Workflows and process
Attaching a person to an item so it shows up in their list rather than a shared pile.
How it is used +

Assignment plus handoff covers most of what a ticketing system does for a listening queue.

Attribution
KPIs and metrics
The model that assigns credit for a conversion across touchpoints.
Applied in 1 industry
How it is used +

Most attribution models cannot see a GitHub discussion. That is a gap in the model, not a gap in the influence.

Bottom-up adoption
The market
Adoption that starts with individual developers and grows upward into a paid team account.
How it is used +

It makes public conversation a leading indicator of a deal, not a lagging one.

Breaking change
Developer speak
A release that requires users to change their code.
How it is used +

Announced poorly, it is the fastest way to lose trust. Listening shows you the fallout within hours.

Buying signal
The market
A public statement that may indicate evaluation or purchase intent, such as a specific request for an alternative. The context still needs review.
Applied in 12 industries
How it is used +

In Insights these land in the sales lane with the post attached, not in a lead list.

Category creation
The market
Marketing that defines a new problem framing so you are the default answer inside it.
How it is used +

It needs evidence, and listening supplies it: the exact questions people ask before they have a name for the problem.

Changelog
Developer speak
The dated record of what changed in each release.
How it is used +

A good changelog answers the question before the thread gets written.

Citation
This product
A link from a claim in the draft to the document, file, or post that supports it.
Applied in 2 industries
How it is used +

A draft without a citation is a guess. Reviewers check citations before approving.

Cited source
AEO and GEO
A page an AI answer links to or draws from when it names a product.
How it is used +

Ears Cite contacts the authors of cited sources and asks them to include your product where it fits.

Closed-loop reporting
Workflows and process
Tracking an item from first mention through the outcome it produced.
How it is used +

It is the difference between a team that reads conversation and a team that learns from it.

Community-led growth
Marketing and GTM jargon
Growth driven by people who use the product helping each other.
How it is used +

Your loudest supporters are visible in the queue before they appear in a CRM.

Competitor Signal
This product
Tracking what users say about named competitors: sentiment, buying stage, praise, and complaints.
Applied in 5 industries
How it is used +

Every paid plan includes it. Starter tracks 3 rivals, Growth 5, Enterprise 15.

Content market fit
Marketing and GTM jargon
The state where a topic reliably earns attention and drives action for your brand.
How it is used +

Tested by results, not by views: does it produce threads, signups, or replies worth having?

Context Buzz
This product
A read on how developers actually use your product inside real repositories, and where they get blocked.
Applied in 14 industries
How it is used +

It works from GitHub signals only, so the evidence is a repo you can open and check.

Continuous integration
Industry context
Automatically building and checking code changes as developers combine their work, commonly shortened to CI.
Applied in 1 industry
How it is used +

A test that fails only in CI needs the runner, environment and failure details.

Cost per lead
KPIs and metrics
Spend divided by leads produced in a channel or campaign.
How it is used +

Only compare it within a channel. A thread reply and a paid ad rarely produce the same lead.

Cross-play
Industry context
Players on different supported platforms being able to play together.
Applied in 1 industry
How it is used +

Check the exact game, platform combination and release documentation before answering.

Customer acquisition cost
KPIs and metrics
Total sales and marketing spend divided by new customers.
How it is used +

Listening work is cheap per lead, which is why teams use it to bend blended CAC.

Customer experience
Industry context
How people experience their interactions with a company or product, commonly shortened to CX.
Applied in 1 industry
How it is used +

A support-tool discussion may describe an administrator workflow or an end-customer problem.

Dark funnel
The market
The parts of a purchase journey that never show up as a tracked touchpoint: threads, word of mouth, private repos.
How it is used +

Public developer conversation is the visible part of that funnel, which is why teams mine it.

Data pipeline
Industry context
A sequence of steps that moves and prepares data between systems.
Applied in 1 industry
How it is used +

Keep the source, destination and failing step attached to an integration report.

Deflection rate
KPIs and metrics
Share of questions answered without creating a support ticket.
How it is used +

A good public reply deflects the same question from everyone who reads it later.

Deliverability
Industry context
Whether a message reaches its intended destination, including constraints imposed by receiving systems.
Applied in 1 industry
How it is used +

A public complaint cannot establish delivery performance without service evidence.

Dependency
Developer speak
A package your project relies on, installed from a registry.
How it is used +

Being a dependency is why a broken upgrade becomes a public event.

Developer experience
The market
How good it feels to use your product: install, docs, errors, SDK quality, time to first success.
How it is used +

Complaints about DX surface in public long before they reach a support ticket.

Developer relations
The market
The function that builds trust and adoption with developers through content, community, and support in public.
Applied in 1 industry
How it is used +

DevRel teams are the daily users of a listening queue: they answer, teach, and escalate.

Developer social listening
The market
Listening where developers talk: GitHub, X, LinkedIn, Reddit, Hacker News, Dev.to, Hashnode, blogs, and docs.
How it is used +

The channels and the vocabulary differ from consumer social, so the query logic and the scoring differ too.

Discussion
Developer speak
A threaded conversation on a repository, used for questions rather than defects.
How it is used +

Discussions are where the design questions live, and where docs gaps get exposed.

Docs site
Developer speak
The published documentation for a product, usually generated from a repository.
How it is used +

Ground Truth reads your own docs so a draft says what you actually published.

Draft
This product
A proposed reply or comment that has not been sent. It is a proposal, never an action.
How it is used +

Nothing leaves the workspace unless a person approves it. There is no auto-post.

Edge computing
Industry context
Running application work closer to users or devices rather than only in a central data center.
Applied in 1 industry
How it is used +

Read runtime, region and network constraints before comparing performance claims.

Escalation
Workflows and process
Moving an item to someone with more authority or depth when the first responder cannot close it.
How it is used +

A clear escalation path is why a reply lane can include junior staff.

Firmware
Industry context
Software that runs on a hardware device and controls its behavior.
Applied in 1 industry
How it is used +

A report needs the device revision and firmware version to be reproducible.

Freshness window
This product
The span of published dates EarShots will pull, currently 180 days.
How it is used +

Older material stays out of the queue, and the original published date is preserved rather than the crawl date.

Friction
This product
A reported obstacle to using a product, such as a failed setup step or a missing capability.
Applied in 12 industries
How it is used +

Review the source and reproduction details before deciding whether the obstacle is a defect, a documentation gap or a mismatch with the use case.

Funnel
Marketing and GTM jargon
The staged model of awareness to purchase.
How it is used +

Useful as a frame, misleading as a description of how developers actually decide.

Generative engine optimization
AEO and GEO
GEO is the same goal framed around generative search: making your pages easy for a model to retrieve, trust and quote.
How it is used +

Teams use it to plan docs, comparison pages and third-party coverage that models cite.

Go-to-market motion
Marketing and GTM jargon
The repeatable route from unknown to paying customer: self-serve, sales-led, partner-led, or a mix.
How it is used +

Each motion needs a different question from the queue: blockers, budget signals, or integration requests.

Ground Truth
This product
A review of product claims against connected documentation and source evidence.
Applied in 2 industries
How it is used +

Review the claim, its scope and supporting references. Missing evidence remains unverified; a finding is not proof of a product defect.

Hacker News
Developer speak
A link-based community where technical products get discussed and judged.
How it is used +

High variance, high stakes: a thread can define a month of perception.

Handoff
This product
Passing a mention or draft to another person with the context already attached.
How it is used +

Used when support owns a bug report or sales owns a buying signal, so nobody re-reads the thread from scratch.

Headless commerce
Industry context
A commerce system whose storefront is built separately from its underlying product and checkout services.
Applied in 1 industry
How it is used +

Evaluate the flexibility alongside the integration and operating work required.

Human in the loop
Workflows and process
A design where a person makes the decision that carries risk, and automation only prepares it.
How it is used +

Non-negotiable here: the model drafts, a person sends.

Ideal customer profile
Marketing and GTM jargon
A written description of the customer who gets the most value fastest.
How it is used +

Conversation sharpens it: who asks the questions that turn into activation.

Inference
Industry context
Running an AI model on an input to produce an output.
Applied in 1 industry
How it is used +

Compare the actual workload, model and operating constraints before interpreting a performance claim.

Influenced revenue
KPIs and metrics
Closed revenue traced back to an activity, such as a reply that answered a blocker.
How it is used +

Keep the trace. A number with no trace is a claim.

Insights
This product
An earlier name for the Mentions queue, where posts are reviewed as questions, friction, buying signals, praise or muted.
How it is used +

It is the first screen after signing in, and the place most of the team works from.

Instrumentation
Industry context
Code and configuration that record what an application is doing through logs, metrics or traces.
Applied in 1 industry
How it is used +

Inspect the setup before attributing missing telemetry to the monitoring product.

Intent data
The market
Third-party signals that a company is researching a category, often from web traffic or firmographic panels.
How it is used +

Conversation intent is different: it names the person, the problem, and the words they used.

Internal developer platform
Industry context
Shared tools and workflows that help engineering teams build, deploy and operate software.
Applied in 1 industry
How it is used +

Check whether application teams use the workflow, beyond installing a portal.

Issue
Developer speak
A tracked problem or request on a repository.
How it is used +

An issue is a bug report and a public test of how you handle one.

Launch
Marketing and GTM jargon
A coordinated public release of something new, timed for attention.
How it is used +

The first 48 hours of conversation after a launch is the fastest feedback you will ever buy.

Lifetime value
KPIs and metrics
Estimated gross profit a customer generates over the whole relationship.
How it is used +

Pair it with CAC. A cheap lead that never activates is expensive.

Marketing qualified lead
KPIs and metrics
A contact that meets the bar for sales to work, usually a role, company size, and expressed need.
How it is used +

A public post is not automatically an MQL. It becomes one when a person decides the fit is real.

Median response time
KPIs and metrics
The middle value of response times, so half the replies were faster and half slower.
How it is used +

Use medians for queues. Averages hide the long tail of weekends.

Mention
This product
A single post, issue, thread, or article that talks about your product, a competitor, or the problem you solve.
How it is used +

Everything in Insights is a mention. It carries a source, an author, a published date, and a link back to the original.

Messaging house
Marketing and GTM jargon
One document holding the master narrative, pillars, and proof points.
How it is used +

Quote the posts that each pillar claims to answer, or the house is fiction.

Migration
Developer speak
Moving from one tool, provider, or version to another.
Applied in 1 industry
How it is used +

Migration questions are buying signals with a deadline attached.

Net revenue retention
KPIs and metrics
Revenue from existing customers this period divided by the same customers last period.
How it is used +

Above 100 percent means expansion outweighed churn. Public complaints are an early warning for the down part.

Netcode
Industry context
The software that coordinates a multiplayer game across a network.
Applied in 1 industry
How it is used +

A report needs engine versions, network conditions and the observed behavior.

Nurture
Marketing and GTM jargon
Ongoing contact that moves someone toward a decision without asking for the deal today.
How it is used +

A helpful public reply is nurture that costs nothing and lasts for years.

Objection
Marketing and GTM jargon
A stated reason not to buy: price, trust, migration, timing, or an internal constraint.
How it is used +

Public objections are the cheapest research available, and they repeat in the same words.

Owner
Workflows and process
The single person accountable for the next step on a mention.
How it is used +

Assign it explicitly. Unowned items are the ones that quietly rot.

Pipeline influence
KPIs and metrics
Revenue opportunities that a team touched but did not exclusively create.
How it is used +

The honest way to credit listening work: name the deal, name the touch, state the contribution.

Playbook
Workflows and process
The agreed approach for a repeatable situation, including tone and what not to promise.
How it is used +

Playbooks are what make a drafted reply sound like your team rather than a model.

Positioning
Marketing and GTM jargon
The choice of problem, audience, and alternative that makes your product the obvious answer.
How it is used +

Listen for the alternative people name when they describe why they left something. That is your real competitor.

Product-led growth
The market
A motion where the product itself drives acquisition and expansion, with self-serve signup.
How it is used +

Listening feeds this motion directly: the blockers people describe are the next onboarding fix.

Proof of concept
Developer speak
A quick build to test whether something works before committing to it.
How it is used +

A developer stuck mid-POC is the highest-value person in your queue.

Pull request
Developer speak
A proposed change to a repository, opened for review.
Applied in 1 industry
How it is used +

A contributor's pull request is the highest-intent signal a project can get.

Query fan-out
AEO and GEO
When an AI engine splits one prompt into several related searches and combines the results into a single answer.
How it is used +

Fan-out queries show which sub-questions your content has to answer to be included.

Queue
Workflows and process
The ordered list of work waiting to be handled.
How it is used +

A queue needs an owner and a rank. Without both it becomes a backlog.

Reddit
Developer speak
A network of topic communities where developers compare tools before they buy.
How it is used +

Subreddit threads carry the before-you-buy doubt your docs never see.

Relevance filter
This product
The scoring pass that drops noise: generic mentions, duplicate posts, low-signal language, and off-topic threads.
How it is used +

It is what keeps a queue readable when the underlying search returns hundreds of results.

Remote procedure call
Industry context
A request to run an operation on another system over a network, often shortened to RPC.
Applied in 1 industry
How it is used +

Provider comparisons need the network, operation and request requirements.

Repository
Developer speak
A project's files and history hosted on a platform such as GitHub.
How it is used +

Context Buzz reads repos to see how your SDK is actually imported and configured.

Review cycle
Workflows and process
The recurring pass where drafts are checked, approved, and released.
How it is used +

Short cycles beat thorough ones that never finish. Most teams run it daily.

RFC
Developer speak
A Request for Comments: a written proposal open for public critique before work starts.
How it is used +

Watch which RFCs attract strangers with strong opinions. That is unmet demand.

Runbook
Workflows and process
Written steps for a recurring situation, such as a security question or a pricing complaint.
How it is used +

Turn your best replies into runbooks so the answer stops depending on one person.

Sales cycle length
KPIs and metrics
Time from first qualified contact to close.
How it is used +

Good listening shortens it by removing the objection that was quietly blocking the deal.

Sales qualified lead
KPIs and metrics
A lead sales accepts as worth a conversation, after a fit check.
How it is used +

Conversation-sourced leads often skip MQL status entirely, which is why teams track them separately.

SDK
Developer speak
A software development kit: the library and helpers that let developers use your product.
Applied in 1 industry
How it is used +

SDK complaints cluster tightly: types, retries, timeouts, and version support.

Self-hosted
Developer speak
Running software on your own infrastructure rather than a vendor's service.
Applied in 1 industry
How it is used +

Self-host demand is a compliance and procurement signal, not a feature request.

Sentiment score
KPIs and metrics
A summary of the tone of the captured source sample. It describes that sample and may differ from the views of your wider customer base.
Applied in 1 industry
How it is used +

Competitor Signal scores sentiment from the user's point of view, and shows the posts behind the number.

Service level agreement
Workflows and process
A committed response time for a class of request.
How it is used +

Teams set one for bugs and buying signals, and let everything else run on a longer clock.

Shadow adoption
The market
People using your product inside a company before procurement or an owner has agreed to it.
How it is used +

It shows up as unprompted questions and setup threads from a single domain or team.

Share of voice
The market
Your slice of the conversation in a category compared with competitors.
How it is used +

Useful as a trend line, weak as a target, because it counts mentions rather than outcomes.

Signal and noise
The market
Signal is conversation that changes a decision. Noise is volume that does not.
How it is used +

Ranking is the whole product. A queue of everything is a queue of nothing.

Single sign-on
Industry context
A way to access several applications through one identity provider, commonly shortened to SSO.
Applied in 1 industry
How it is used +

Keep the identity provider and tenant configuration with a login integration report.

Social listening
The market
Monitoring public conversation about your brand, competitors, and category, then acting on it.
How it is used +

Most listening tools stop at a dashboard. EarShots is built to end at a draft a person approves.

Software as a service
Industry context
Software operated by a provider and accessed as a service, commonly shortened to SaaS.
Applied in 1 industry
How it is used +

Review the user workflow, administrative needs and integration requirements separately.

Source healing
This product
Automatic repair when a connector stops returning results, such as a changed page layout or a blocked request.
How it is used +

Failures are counted and retried, and the source list shows what is degraded rather than silently empty.

Star and fork
Developer speak
A bookmark and a copy of a repository. Both indicate interest, not usage.
How it is used +

Treat them as reach. A dependency in a real repo is closer to proof.

Stats
This product
The measurement surface: volume, sorting outcomes, sources, recurring themes, and team response.
How it is used +

Your performance and Competitor insights use the same boxes, so the two are easy to read side by side.

Thought leadership
Marketing and GTM jargon
Content that earns attention by taking a position, not by describing features.
How it is used +

It starts from real arguments people are already having in public.

Time to first response
KPIs and metrics
How long between a mention appearing and your team replying.
How it is used +

Reported as a median in Stats, because a single viral thread can wreck the average.

Trace
This product
The record of how a result was produced: which sources were read, which model ran, and what it returned.
How it is used +

Traces are how you audit a bad answer instead of guessing where it went wrong.

Triage
This product
Deciding which lane a mention belongs in and what the next step is.
How it is used +

Jev ranks and labels incoming mentions first. A person confirms or overrides the call.

Triage cadence
Workflows and process
A fixed rhythm for clearing new items, such as twice a day.
How it is used +

Fixed windows beat constant checking, and they make response time reportable.

Version drift
Developer speak
The gap between the version someone runs and the current release.
How it is used +

It explains why a documented fix does not work for a specific poster.

Vulnerability
Industry context
A weakness that could let someone compromise a system or its data.
Applied in 1 industry
How it is used +

A public allegation requires investigation; it is not confirmation of a vulnerability.

Webhook
Industry context
An event notification that one service sends to an address configured in another service.
Applied in 1 industry
How it is used +

Review the event, delivery and retry rules against the integration documentation.

Win rate
KPIs and metrics
Share of qualified opportunities that close.
How it is used +

Compare cohorts by where the deal started, so a listening-sourced deal is not judged against inbound form fills.

Workload
Industry context
The tasks and operating demands a system must handle, including data size, request patterns and response needs.
Applied in 1 industry
How it is used +

Compare tools against a defined workload before interpreting a benchmark.

Workspace
This product
The account boundary for one team: sources, competitors, members, drafts, and history.
Applied in 1 industry
How it is used +

Workspaces can be renamed. Nothing crosses the boundary between two of them.

Explore the terms in a working context

Choose an industry example to see which sources, questions and product surfaces apply to your team.

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