Industries / B2B software platforms
Social listening for B2B SaaS platforms
For business software with integrations and extensible workflows. Review what administrators and integrators need when they compare, configure or replace a platform. Use AI search visibility to understand how answers describe your product and where buyers need better information.
A question to track
Which business software platforms fit a team connecting existing tools into one workflow?
Evidence to inspect
- Saved answer for a selected prompt and engine
- How your product and alternatives are described
- Cited URLs and current product documentation
Use the source gaps to improve use-case pages and workflow-specific replacement comparisons, then recheck the same prompts. Measure customer outcomes separately.
Explore Prompt UniverseThe decision
What your team needs to decide
Separate a user's missing workflow from an administrator's rollout requirement. Product and commercial teams need both to judge whether a request fits the product and its intended customer.
Answer engine optimization (AEO)
Appear in the workflow comparisons buyers actually ask for
Business buyers can describe a workflow to an AI assistant instead of searching for a software category. Review whether your product is considered for that job and whether the answer explains its integration and administration requirements.
Read the answer and its cited sources. Check integration support, administrative controls and edition limits with Ground Truth, then improve use-case pages and workflow-specific replacement comparisons where the evidence leaves a question unanswered.
Recheck the same prompts after the update. Compare how your product is described and which sources are cited. Bring unresolved questions back to the team, and measure visits and customer outcomes separately.
Product-fit signals
What would make the signal useful?
Repeated use across teams and requests to expand a working workflow can support a fit hypothesis. Check active account retention, expansion and renewal evidence. A public replacement request is not a qualified opportunity or a lost renewal.
Terms in context
A little context before you go deeper.
The terms used on this page, with definitions you can return to.
- Software as a service
- Software operated by a provider and accessed as a service, commonly shortened to SaaS.
- Buying signal
- A public statement that may indicate evaluation or purchase intent, such as a specific request for an alternative. The context still needs review.
- Competitor Signal
- Tracking what users say about named competitors: sentiment, buying stage, praise, and complaints.
- Product-market fit
- Evidence that a defined group of customers repeatedly gets enough value from a product to keep using or paying for it.
FAQ
Common questions
Which sources should we start with?
Start with connected public GitHub, Reddit, X, LinkedIn and web sources where your audience discusses the product. Coverage depends on source access and configuration; private conversations are outside this workflow.
What does AI search visibility tell us?
Answer engine optimization (AEO) means improving how useful and accurate your information is in answers. Generative engine optimization (GEO) is a related term used for generated answers. EarShots records selected answers, mentions and cited sources; these do not establish sales, adoption or coverage of every search.
Who reviews and sends a reply?
Ears can prepare documentation-grounded drafts for eligible posts on X, LinkedIn and Reddit. A person reviews the source and draft, then posts in the original thread. Other sources remain evidence to review. Connecting a source does not authorize automatic replies.
Practical guides
Read more about the next step
Choose a guide on reviewing sources, answering questions or measuring AI search visibility.
AI Search & AEO Guides
How people use ChatGPT in 2026: implications for product discovery and AEO/GEO
OpenAI Signals shows a rising share of product-information research. See what the findings mean for AEO/GEO content, product fit and accurate AI answers.
How to choose prompts for an AI search strategy
Choose AI search prompts around customer decisions, map questions to supporting pages, and measure retrieval, citations and recommendations separately.
Google AI Overviews and AI Mode: a site owner’s guide
Learn how Google AI Overviews and AI Mode select supporting links, what makes a page eligible, and which site improvements Google recommends.
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Connect listening with AI discovery
Bring your product documentation, audience and a decision you need to make. We can review which public sources and AI search questions fit that brief.